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Hypo Bleach Partners LASG on Maternal, Newborn & Child Health Week 2nd Round Lagos, Nigeria. In line with its vision to promote the health and wellbeing of Nigerian families, MultiPro Enterprises Limited, makers of HYPO Super Bleach, Nigeria’s leading bleach brand continued its loyal partnership with the Lagos State Ministry of Health on the Grand Finale of the second round of the 2012 Maternal,Newborn and Child Health Week which took place at the Adeyemi Bero Hall,Alausa, Ikeja. The Grand Finale of the 2nd round of 2012 MNCH event which was a week-long programme was attended by top government functionaries including the deputy Governor of Lagos, Chief Mrs. Adejoke Orelope- Adefulure,emphasizing on the importance of Non-Governmental Organisation’s involvement to accelerate the attainment of the Millennium Development Goals 4 & 5. The activities kicked off in Lagos with the state Health Ministry administering Pentavalent vaccine, a new type of immunization vaccine that can help protect against the five preventable childhood diseases including Diphtheria, Tetanus, Pertussis, limulus Influenza and Hepatitis B. This exercise was only one item in a broad range of services made (largely) freely available to mothers and young children in the state. Speaking at the event, the Senior Sales Manager, MultiPro Enterprises Limited, makers of Hypo Super Bleach, Mr. Jude Nzeata, expressed the company’s pleasure to continue to collaborate with the Ministry of Health and the World Health Organization thereby rendering its support towards attaining the UN Millennium Development Goals, especially regarding the goal of having 70% of our people living with basic sanitation and hygiene by 2015. “We have been able to reach out to 2 million mothers at various health care centers across the state - this is in addition to the 2 million house visits we made in Lagos in the past year preaching about hygienic practices and promoting germ-free home environments and the awareness activities on World Toilet Day on 19th November.” Nzeata explained that beyond the several millions of naira involved in the partnership through the production of Information and Enlightenment Campaign materials like Flyers and Banners for the week, the Company gave out free products at all 444 Health centres visited during the 5 days of the program. “We truly hope this continues to provide great benefits to the good people of Lagos, and Nigeria, as Hypo stands for Health and Hygiene and we take great pride in aiding the Ministry’s and World Health Organization’s efforts by spreading awareness and the benefits of maintaining a healthy & hygienic environment at home amongst women thereby helping to provide a good healthy start to life for thousands of babies” he added. The grand finale witnessed a large procession of the mothers who danced into present their babies to the deputy Governor and Officials of the Health Ministry. The major highlight of the event was the coronation of the baby Prince and Princess of the Second Round of the 2012 Maternal; Princess Saka Mariam for Surulere Local Government Area scoring 98% after screening and Prince Oluwatise Oluwagbemiloke of Alimosho Local Government Area. And just like they had done throughout the Health Week, members of the Hypo Team went about handing out free sample packs of Hypo Super Bleach to everyone in attendance. Speaking on behalf of the Lagos state Ministry of Health, the deputy Director and Head of Department, Family Health and Nutrition, Dr. Folashade Oludara, commended Hypo for coming on board to support the MNCH programme. “Our Ministry is very thankful for Sponsors like Hypo whose commitment to the MNCH Programme cannot be questioned – they have not only helped to produce the flyers and banners for the Week but have also played a major part in attracting our mothers and other participants through the sampling of their product in all the centres covered during the week. We plan on strengthening our partnership for even greater success in the future”. She said