Absolut Excites Consumers With Signature Cocktails

It was celebrations and excitement galore as premium vodka, Absolut recently excited consumers with entertainment beyond imagination. The event was a showstopper designed for young consumers to create unique Absolut signature cocktails at the beach, sparked up with excitements and unlimited possibilities with the array of unique mixers made available at the popular Elegushi beach in Lagos.

Nearly 3,000 people had transformed over the weekend, embracing a world full of creativity and self-expression. The cocktail beach party, embodying the Absolut’s Transform Today spirit, inspired the power of creation with Absolut in a complete extra-ordinary way that depicts its rich flavour, smooth and mellow with a distinct character of grain. Absolut Vodka is great neat and ice-cold on the rocks or as base for hundreds of drinks and cocktails. 

According to the Marketing Director Pernod Ricard Nigeria, Sola Oke ‘The activation gives us an opportunity to inspire a generation of creative Millenials who leave transformative marks and the Absolut brand certainly provides young people the right platforms to have unique experiences. We will continue to lead the pack in transforming the society creatively in a way which transcends cultural boundaries.”  

MTV Base VJ and hype man for the event – Ehizojia Okoeguale popularly called Ehiz collaborated with DJ Skills to thrill consumers with classic and contemporary tunes into the wee hours of the following morning. The ambience on the beachwas intriguing, colourful and youthful as it transformed the entire shoreline of the Elegushi beach into an experience of relaxation, hugs and high-fives filled with creativity and Absolut funfair. 

Mr Oke also announced that as part of the transformation, Absolute is giving its consumers a lifetime experience for their loyalty to the premium vodka over the years. The on-going activationsinclude series of cocktail beach parties where inspiring and creative minds can mix and own their special and signature cocktails. And as partners of the Transform Today category of the MAMAs 2014, Absolut Vodka is giving 5 lucky people a chance to win VVIP tickets to the MTV Africa Music Awards in South Africa.

To win the tickets, consumers who are 18 years and above need to buy 2 bottles of Absolut Vodka from any Shoprite Store, Park & Shop or other neighbourhood outlets and there opportunities to also win tickets when the Absolut Mystery Shopper spots consumers drinking a bottle of Absolut in Lagos, Port Harcourt and Abuja.

The Absolut cocktail beach party is a back-to-back groove representing a total switch from the norm, providing a veritable platform for Absolut vodka consumers and celebrities alongside fans to get on the trail of inspiring engagement. The third party in the line of activations comes up on the 4^thof May 2014, and it promises a bigger bang.   

Finally, Absolut consumers can get special invites to the cocktail parties and win VVIP tickets to the MAMAs when they visit www.AbsolutMTV.com.ngand comment on the Absolut Vodka page https://www.facebook.com/AbsolutVodkaNigeria or follow the fun crew @AbsolutVodkaNig to transform today.