MallforAfrica.com, a new lifestyle mobile application has debuted as
the 3rd highest-ranking lifestyle App on the Apple App Store. By
this rating, the MallforAfrica App
has emerged as the highest rated App ever targeted at an African audience.
The MallforAfrica App, is an online mall
with over 80 of the top US brands in the world, including Amazon, Carters,
Payless, Macy’s and Walmart. Major UK
brands that are popular amongst Africans, such as Marks and Spencer, Next,
Zara, Selfridges and T.M. Lewin are also available in the online mall.
Chris Folayan, a Silicon Valley entrepreneur,
who along with his brother Tope Folayan founded MallforAfrica to address the
issues Africans face with buying products from outside the continent explains:
“We strategically launched the App on the Android and Windows platforms first, because these platforms, particularly the Android platform have the higher number of users within the continent and especially in Nigeria, which is the first market we are targeting. However, as Apple devices become more popular, we have had to expedite the launch of the App on Apple App platform and are quite pleased with the reception from users.”
Over a little period of time, MallforAfrica
continues to be one of the leading e-commerce sites on the African continent
and is growing both in terms of its customer base and physical footprint in
Nigeria.
“What
makes us different from other e-commerce sites is the fact that we also have
physical locations close to our customers where they can pick up their products
that they order from the major brands that are in our mall”, says Tope
Folayan, who oversees the company’s African operation.
It is estimated that the MallforAfrica App gives shoppers
access to over 8 billion items, across the 80 stores in the online mall. This makes the mall’s inventory larger than
all the physical malls in Nigeria combined
Mall for Africa app download is also available for Windows,
iOS and Android devices in their respective App Stores.
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