D'banj, Nigeria’s hottest world-acclaimed
musical icon, has made a name for himself in the entertainment world. He is,
today, one of Africa’s cult-figure artistes, with a followership that cuts
across socio-economic barriers. On Monday, 9 June 2014, D’Banj, a.k.a the KOKO
Master, launched yet another significant aspect of his career path; a strong
entrepreneurial initiative focusing on Agriculture and Agro-economic
enterprise.
KOKO AGROPRENEUR is Dbanj’s latest
initiative and it is aimed, on the one hand, at providing practical leadership
and encouragement to the massive youth population to embrace the agricultural
revolution being championed by the Minister of Agriculture, Dr. Akinwunmi
Adeshina, as part of the national socio-economic transformation agenda. It is
also an initiative designed to stress the significance of small and medium
enterprises as a veritable platform for future economic well-being of the
country.
Earlier in the year, Dbanj made a donation
of N50 million to Nagropreneur (Nigeria Agricultural
Entrepreneur) - the national agricultural renewal project being championed by
the Ministry of Agriculture - after he was appointed as the brand ambassador
for the Nagropreneur initiative.
Providing support for the Koko Master in
this new venture is Heritage Bank, the nation’s most innovative bank whose
mandate is the creation, preservation and transfer of wealth via robust SME
Support Scheme.
Through its unique SME Clinic, Heritage
Bank continues to offer a holistic bailout strategy for SMEs
in the country through an amalgam of services such as business
diagnostics, advisory services, financial literacy and entrepreneurship
development, customized product development for each customer and market
knowledge development. This scheme is backed up by the innovative Heritage
Bank Micro Small and Medium Enterprises (MSME) Investment Protection Fund; a
non-collateralized funding option with embedded insurance for the default risk
inherent in the SME scheme to assist the growth and rejuvenation of the sector.
The Heritage Bank support for KOKO
AGROPRENEUR spans the entire scope of idea fine-tuning, advisory, set-up,
financials and customized product development in order to enhance the
initiative’s MSME capacities and strengthen its
business management skills, in addition to offering support programmes aimed at
developing its survival and growth capabilities.
According to Bayo Ogunnusi, Group Head,
SME Banking at Heritage Bank, “We at Heritage Bank are pleased to partner with
Dbanj in the ‘Nagropreneur’ (Nigeria Agricultural Entrepreneur) initiative. As
a bank whose ideology is to create, preserve and transfer wealth across
generations, this initiative falls right within our purview”.
CAPTION: L-R: Daniel Oladapo Oyebanjo (D'banj); Executive Director ; Ivory Banking; Heritage Bank and Group Head SME, Heritage Bank, Bayo Ogunnusi ; during the media parley to announce the partnership between Heritage Bank and Daniel Oladapo Oyebanjo (D'banj) on the Agropreneur project; held in Lagos
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