For the second consecutive year, the No 1 premium
vodka, Absolut is thrilled to announce its association with MTV Africa Music Awards
KwaZulu-Natal as sponsors of the Best New Act Award category. The MAMAs
celebrates African musicians and achievers who have made the most impact on
youth culture throughout the year. It will once again take place in South
Africa’s Paradise City, Durban on July 18, 2015.
The ‘Best New Act
Transformed by Absolut’ category celebrates new talents and embraces the true
essence of Absolut Vodka – innovation and creativity. Anna Joyce (Angola),
Cassper Nyovest (South Africa), Duncan (South Africa), Patoranking (Nigeria)
and Stonebwoy from Ghana are the five nominees selected for the Best New Act Award
category. The Road to MAMA event in Lagos is scheduled to hold on July 3rd
2015 at the Federal Palace Hotel.
Sola Oke, Marketing Director, Pernod Ricard Nigeria, said
“We are proud to be part of a Pan-African music celebration such as the MAMAs
and our partnership with the music platform will again allow us to connect with
young consumers via the Africa is
Absolut campaign. The MAMA platform gives Absolut Vodka the opportunity to
further ingrain artists outside their localities to all of Sub-Saharan
Africa.”
Absolut Vodka is also running an in-store offer which will
run in designated Shoprite, Spar and Game outlets across Lagos, Abuja, Warri
and Port Harcourt from July 14th to 26th July as part of
build-up activities to the awards this year. Loyal consumers will be rewarded with
free mixers for every purchase of Absolut Vodka, gift items include Skull Candy
Headphones, T-shirts, Snapbacks and special invites to the Road To MAMA event in
Lagos.
To further enhance the partnership, Absolut just
launched a new campaign themed ‘Africa
is Absolut’ which is designed to recognize unique qualities and passions
reflected in African artists. As with the brand’s ability to push boundaries of
creativity, Africa is Absolut acknowledges artists who have been true to their
beliefs and passions. People who have stuck to their own style and aren’t
afraid to uniquely create through innovative means that prompt originality and
ingenuity.
The MTV Africa Music Awards is a world class staging
of dazzling performances from the African continent as well as prominent
international artists and it showcases an all-star collaborations between
artists of different genres and culture. Absolut consumers and music lovers in
Nigeria can get more exciting updates on the MAMAs 2015 and other activities on
www.facebook.com/AbsolutVodkaNigeria follow @ABSOLUTNG and view colorful
pictures on instagram.com/absolutng.
Pernod Ricard Nigeria Limited is a leading spirit and
wine company in Nigeria and part of the Global Pernod Ricard Group which holds
one of the most prestigious brand portfolios in the sector with iconic brands
including Absolut Vodka, Martell Cognac, Chivas Regal, Jameson Irish Whiskey,
GH Mumm and Perriet Jouet Champagnes. Globally, 51 out of every 100 premium
bottles sold are Pernod Ricard brands.
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