GREY, Adweek Global Agency of the Year, is
re-entering Nigeria with immediate effect, having appointed Centrespread, one
of Nigeria’s largest independent advertising communications groups as its
affiliate in that market. The Centrespread Group, which operates from offices in Lagos and Abuja,
will rebrand as Centrespread GREY, re-establishing the global advertising giant
as a leader in providing creative and effective full-service marketing
solutions across the African continent.
WPP, the world's largest global media and
communications agency network, made the announcement in Singapore today,
signalling yet another critical step in GREY’s growth strategy of developing
its networks in fast growing and important markets and sectors in the MEA region.
The Centrespread Group will focus on developing a strong local GREY presence in
Nigeria and is another step in GREY’s expansion in key African markets.
Kola Ayanwale, Centrespread CEO,
says he is enthusiastic about the alliance with an iconic agency such as GREY.
“The GREY Group ranks among the world's top advertising and marketing
organisations, with an enviable global footprint. GREY’s credentials and
achievements are impressive and their unique positioning of ‘Famously Effective’
resonates with the same values that have shaped Centrespread into one of Nigeria’s most successful integrated
marketing communications agencies over the last three decades. The
decision to take on the exciting opportunity of re-establishing GREY in Nigeria
and across the continent is one that is met with great enthusiasm by both
parties, and we look forward to being an integral part of the continued global
success of GREY.”
As a full service, through-the-line communications
group, Centrespread has been operating since 1982 and employs about 200 staff in
its seven business units. Today, Centrespread is made up of
all-inclusive integrated marketing communications units which include Centrespread Advertising; DKK, a full service agency offering the full gamut
of marketing communications; Interactive Communications, a
digital media and online reputation management agency; Pure Activation,
a below-the-line agency focused on presence branding and activations; PR Redline, a Public Relations and
Reputation Management agency; KontactPoint,
an Out of Home channel company and Mediamore,
a media specialist agency.
Nirvik Singh, Chairman and CEO of GREY Asia-Pacific,
Middle East and Africa, is confident and energised by the new partnership. “The
most important outcome of this exciting partnership is the association with talent
and expertise that will re-ignite our efforts in establishing a dynamic Nigerian
presence for GREY and will also allow us to truly focus on serving
international clients across the African continent”, says Singh.
L-R; Kamal Ogundeji; Director CentrespreadGrey; Peter Jackson; CEO;
GreyAfrica; Kola Ayanwale; CEO; CentrespreadGrey; Tola Obi ; COO;
CentrespreadGrey; Dele Odugbemi; Regional Coordinator GreyAfrica and
Mark Lax; Client Service Director, GreyAfrica , during the Announcement
of Affiliation Agreement between Centrespread and Grey in Lagos.
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