Twenty five artisans who received N300,000 each
during Isedowo activation in Ibadan, Oyo State
have commended Goldberg, premium quality lager beer from the stable of
Nigerian Breweries, for the empowerment scheme which intervened in the
financial challenges facing their businesses.
The event, which was well attended by a
cross-section of artisans and citizens of the state with diverse interests, was
held at the Lekan Salami Stadium, Adamasingba, Ibadan, on Friday, February 2,
2018.
The beneficiaries included auto mechanics, fashion
designers, caterers, hair dressers, panel beaters, cobblers, traders and dry
cleaners, all chosen through a rigorous but transparent process.
At the end of the empowerment campaign, 100
artisans across the Southwest region will be rewarded by Goldberg with N300,000
through Isedowo. Activations have been successfully
concluded in Osun, Ekiti and Ondo States where 60 artisans received similar
grants.
Expressing his joy at the cheque presentation
ceremony, Orimadegun Ishola, one of the beneficiaries, said the scheme is
laudable and worth emulating.
Ishola, a trader in bags and
shoes, stated that he could now expand his business by buying more
products for sale. “The empowerment scheme is timely and a huge relief,” he
said.
Bakare Michael Taiwo, a panel beater, praised
Goldberg for creating wealth and job opportunities in the Southwest. He said
the grant would enhance his business as he would now be able to purchase
additional working tools and build a workshop he had longed to have.
He affirmed: “Isedowo has taken that
burden off me and has put smiles on faces of people in distress.”
Tolulope Soremi, a dry cleaner, who also extolled
the brand, said he would buy a washing machine with the grant, while an elated
Folake Sunday Christiana, a caterer, stated that she would buy an industrial
oven used for baking about 300 meat-pies and a cutting machine with the grant.
She added that Isedowo has made 2018
a blessed year for her. “I can now run my business with ease,” she said
excitedly.
Commenting on the scheme, the Portfolio Manager,
Mainstream Lager and Stout brands at Nigerian Breweries Plc, Mr. Emmanuel Agu
said the entrepreneurial intervention is part of Goldberg’s strong resolve to
eliminate poverty and unemployment among people of the Southwest, especially
artisans who have little or no capital to invest or expand their businesses.
According to him, Isedowo would in
no small measure improve the living standard of people in the region. “Goldberg
through Isedowo has deepened its connection with the people of
the Southwest by supporting their economic aspirations,” Agu said.
He disclosed that the next Isedowo empowerment
scheme will take place in Abeokuta, Ogun State, on Friday, February 9, 2018.
To benefit from the initiative, interested
participants are expected to showcase their business ideas and how they impact
the society.
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