After a fulfilling business relationship in 2017, brewing
giant, Nigerian Breweries Plc in an award ceremony last Friday in Lagos, celebrated
its distributors and trade partners who excelled in the course of their business
partnerships with the company in the last year. It also promised more exciting
years ahead for consumers of its products all over the country.
Mr. Uche Unigwe, the company’s Sale Director explained that
the theme of this year’s award: “Winning More Together”, was conceived to
recognize and reward the excellent performance of the company’s distributors
and transporters for the year 2017.
He added that despite the challenges in the operating
environment, the company did well and achieved many milestones that called for
celebration. Unigwe described the partners as “super stars of Nigerian
Breweries who constitute the important segment in the route to the market”. While
saluting them for their excellent contribution to the company’s success, he emphasized
that the partners are the best in the industry.
In his remarks, the Managing Director of Nigerian Breweries
Plc, Mr. Jordi Borrut Bel lauded the partners for the long years of support and
affirmed that the company looks forward to a more rewarding relationship with
them in the years ahead
He also thanked the distributors for the value added to the
business last year, while also restating the commitment and sustained support
of the company in the years ahead despite the continuing challenges.
“As partners for progress, we need you now more than ever
before to win. The environment is more intense and the competitive landscape
continues to change. This are challenging times in the market”, he noted.
He stated that the strategy to forge ahead and win is to
shift focus to “our boss”, which is the consumer. “In the years ahead, we will
excites the consumers more and make them happy. We should work together to woo
the consumers,” he said.
The awards presented during the event included: CFAO Award for non-alcohol Distributors;
Growth Award and Isuzu Direct Depletion to Road Award. Others were Regional Key
Transporters Award; Brand Champions; National Key Transporter; Regional
Champions and National Champions.
In the high point of the event, last’s year winner, Ken
Maduakor Group Limited from Nnewi in Onitsha Business Region clinched the
National Champion Award as the Company’s best distributor for 2017. Ken
Maduakor Group had also won the award in 2016, making this the third
consecutive year it would be named best distributor.
Ifeoma Chukwuka Nigeria Limited, came second while Nathan
Ofoma and Sons Limited, Nkpor, Anambra State clinched the third position.
Mr. Kenneth Maduakor, Chairman of Ken Maduakor Group thanked
the company for the gesture and advised that the momentum be sustained to stay
on top.
For their efforts, Maduakor got an Isuzu Truck, an award
trophy and ten Pallets; Ifeoma Chukwuka got an Isuzu NMR, an award trophy and
six Pallets; while Ofoma got six pallets, an award trophy in addition to an
Isuzu NMR.
In the Transporter of the Year category, Ancaps Global
Investment Limited from Kaduna won the National Key Transporter Award and got a
plaque, an award trophy and a Mitsubishi L200 double cabin 4x4 DC Van. Priwan
Ventures Nigeria Limited from Enugu which won the raffle draw for the night got
a Mitsubishi L200 van.
Nigeria Breweries Plc, the pioneer and largest brewing
company in Nigeria was incorporated in 1946 and recorded a landmark when the
first bottle of Star Lager beer rolled off the bottling lines in its Lagos
Brewery in June 1949.
Mr. Uche Unigwe, Sales Director, Nigerian Breweries
Plc; Mrs Ebere Maduakor; Mr. Kenneth Maduakor, Chairman, Ken Maduakor Group
Limited, winner, National Champion Award/2017 Best Distributor; and Mr. Jordi
Borrut Bel, Managing Director, Nigerian Breweries at the Company’s Distributors
Award in Lagos on Friday.
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