Heritage Bank Plc, Nigeria’s Most Innovative Banking Service Provider has
partnered with CeLD Innovations to launch CashToken, a consumer electronic
reward system into the Nigerian economy.
The product was
launched at the Hyper Consumer Centricity conference held at the Lagos
Continental Hotel, Victoria Island, Lagos with top 500 Nigerian CEOs in
attendance.
Speaking at the
launching ceremony, Mr. Jude Monye, Executive Director of Heritage Bank said
CeLD is a very innovative organisation that is committed to bringing new
innovation to the Nigeria’s economy to enable discerning companies to reward
their customers.
“We are at
Heritage Bank believe in it, because we believe in trail blazing, which is our
forte and our forte is innovation,” Monye said.
The CashToken is
an electronic reward and celebratory gift commodity, which costs only N30.00
and it, is aimed at making every patronage or celebratory gift a life-changing
cash opportunity.
The chairman of
the occasion, Mr. Leo Stanley Ekeh said innovation in the third world comes
with pain before pleasure, adding that “we are in an innovation century that
the poorest man in the world will become the richest because of the power of
digitization.”
Mr. Lai Labode,
Founder & CEO of CeLD Innovations said the company is the world’s first
cash reward as a service company which has established a robust technology and
business model that herald a new era of hyper consumer centricity.
He said they are
pioneering a performance based system designed to optimise consumer loyalty
investments for businesses, celebratory gift value optimization and public
emotional equity for government.
Labode
said about N20 billion would be offered in the next three years of full
operation of the fund; which is managed by Vetiva Capital Management, Nigerian
Stockbrokers Limited and First Ally Capital.
The platform
runs on a ground breaking product called, the Cash Token which connects every
patronage or reward in the nation’s economy to an opportunity for life-changing
cash rewards every Friday night at the National CashToken draws monitored by
Alexander Forbes and audited by Deloitte.
Each cash token
offers a cash win opportunity of up to N100 million and guaranteed cash
contribution for general and health insurance for the beneficiaries.
The objective of
the company is to revolutionise the customer reward space by delivering the
most consequential customer loyalty and celebration product.
Also speaking,
Mr. Wale Olokodana, Enterprise Commercial Lead, Microsoft Nigeria appreciated
Leo Stanley Ekeh for helping to introduce Microsoft to the Nigerian economy,
adding that this cash innovation will help to social problems in the insurance
and health sectors.
He listed the
barriers to innovation as power, skills as well as compliant and regulatory
challenges; remarking that in order to overcome the challenges of power, cloud
computing was introduced.
HB Celd 1…Executive Director, Heritage Bank Plc, Jude
Monye; Group
Head, Energy, Corporate Banking, Afolasade Alonge and Head, Internal Management and sustainability, Corporate Communications,
Heritage Bank, Ozena Utulu, during the CeLD 500 CEOs Conference and official
unveiling of the Cashtoken, sponsored by Heritage Bank in Lagos.
L-R: Oluwaseun Ogundola, Innovation and Partnership, Heritage
Bank; Head, Internal Management and sustainability, Corporate Communications,
Heritage Bank, Ozena Utulu; Founder/CEO,
CeLD, Lai Labode and Lovelyn Iruayenaima of E-Brand, during the CeLD 500 CEOs
Conference and official unveiling of the Cashtoken, sponsored by Heritage Bank,
in Lagos.
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