PZ Cussons Plc, one of
Nigeria’s leading family care products company and manufacturer of Canoe
laundry Soaps has unveiled its ‘alive with colour’ campaign on Nigeria’s first colour
care detergent – Canoe detergent which provides unrivalled colour care laundry
solutions to a growing population of consumers who desire special care for
their coloured fabrics.
Speaking at
the press conference held in Lagos, Managing Director, PZCussons; Mr Alex Goma
reinstated PZC’s commitment to innovation and a delightful washing experience
for the Nigerian consumers. ‘’Our business initiative, hinged on consumer
satisfaction is the driving force in our quest to meet consumer expectations’’.
Canoe as a brand has evolved through the years with a clear commitment to
deliver on maintaining the colours of your original coloured fabrics stretching
its equity from laundry and now into detergents thereby helping consumers who
desire to care for their coloured fabrics.
Marketing
Director, Family Care, Ms Sandy Griffiths said ‘’we are delighted to unveil our
‘alive with colour’ campaign aimed at boosting lifestyle taking positive cues
from confidence and pride so as to inspire millions of customers to look their
best at all times.
Canoe’s
laundry equity started in the 1980s with the introduction of Canoe bar soaps.
Today the brand enjoys stretch into detergents therefore ensuring a seamless transfer of Canoe’s colour care
credentials from one format to another.
For all of these benefits, we
have been endorsed by Da Viva; Africa’s foremost contemporary
fashion brand which also provides a platform for Canoe detergent to establish its colour
care credentials.”
Mrs Carol Arhere, Da ViVa’s
Public Relations Officer said ‘Da Viva is particularly excited to partner with
Canoe detergent’. Both brands have the same qualities – bold, innovative,
expressive, contemporary, fashionable and excellence. ‘We are indeed very proud
and privileged to partner with Canoe Detergent on their ‘alive with colour’
campaign.
According to the Marketing Manager, Fabric
Care; Mr. Roy Ekekwe, ‘‘Many detergents clean but damage clothes and run
colours therefore causing quick fading and shading on the long run. Canoe detergent
has been specially formulated to clean and care for all original coloured
fabrics in all washing cycles therefore retaining colours more compared to
ordinary detergents in every wash.”
Roy explained further that, “to reach our targets, who are mostly female in their prime who are very vibrant, confident,
jazzy, fashionable, stylish and most importantly pride themselves in being
colourful, we
have conceptualized a campaign themed ‘alive with colour’ and we shall showcase
colours in all of our touch points campaigns on radio, BRT, press and digital”.
Canoe detergent is available nationwide
and comes in 25g, 250g and 1kg pack sizes.
Canoe detergent is alive with
colour.
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