The efforts of Promasidor Nigeria Limited in
elevating the standard of education through its Cowbellpedia Mathematics
Television Quiz Show initiative has earned it the ‘Best Company in Education’
in the 2016 Lagos PR Industry Gala and Awards (LaPRIGA) organised by the
Nigerian Institute of Public Relations (NIPR), Lagos Chapter recently.
Speaking at the event, the Chairman, Lagos NIPR,
Mr. Olusegun McMedal, said the consistency of Promasidor’s Cowbellpedia
Mathematics Quiz initiative is commendable, and that it has motivated students
to have interest in the subject which is a basic requirement in any profession
in life. He affirmed that Promasidor has done well in ensuring that students
imbibe the culture of having Mathematics as one of their favourite subjects in
school.
Receiving the award, the Assistant Brand Manager,
Promasidor, Miss. Oluwatooni Odewole, said the award was deserving as it shows
the company‘s strong commitment in improving the standard of education and
encouraging them to erase the notion that Mathematics is a difficult subject
that should be neglected. ‘It is part of the corporate social responsibility
(CSR) initiative of the company which has greatly imparted on students’
perception of the subject,’ she stated.
Also on the CSR initiative, the Managing Director
of Promasidor Nigeria Limited, Mr. Olivier Thiry, said a strong foundation of
Science, Technology, Engineering and Mathematics (STEM) education has become
very important at this stage when Nigeria is determined to broaden its economic
base like that of the developed world.
“STEM courses are pivotal to a nation’s
technological advancement and Mathematics, which has historically been seen by
students as an unattractive subject is a key component of STEM education,” he
said.
To galvanise students’ interest in the subject, the
company significantly increased the prize money for the finals of this year’s
competition for both students and teachers. This year, the top prize student
winner in each category went home with one million naira in addition to an
all-expense paid education excursion outside the country. Also, the teachers of
the winners in each category got four hundred thousand naira each.
All these improvements, according to the company
are to underscore its effort to provide a credible platform that discovers,
recognises and rewards excellence in Mathematics, a critical component of
Science, Technology, Engineering and Mathematics (STEM) education in Nigeria.
The 2016 edition of the Cowbellpedia Mathematics
Television Quiz Show came to a glorious end on Saturday, 5th of November, with
Juliet Ekoko and Ayooluwa Oguntade, both of The Ambassadors College, Ota, Ogun
State winning the junior and senior categories respectively, with cash prizes
of one million naira each and an
all-expense paid education excursion outside the country.
L-R:
Oluwatooni Odewole, Assistant Brand Manager, Promasidor Nigeria Limited,
receiving the Promasidor ‘Best Company
in Education’ award from Professor Ralph Akinfeleye of the
Department of Mass Communication, University of Lagos, during the 2016 Lagos PR Industry Gala and
Awards (LaPRIGA) organised by the Lagos State Chapter of NIPR at the Civic
Centre, Victoria Island, Lagos.
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